Be Obsessed or Be Average

"Be Obsessed or Be Average" is a motivational and self-help book written by Grant Cardone that encourages readers to become obsessed with achieving success in their lives. The book emphasizes the idea that obsession with success, and a relentless focus on achieving goals, is necessary to achieve greatness in any field.

The book is set in the context of Cardone's own life experiences as a successful entrepreneur and real estate mogul. He uses his personal story to illustrate the importance of perseverance, focus, and a stubborn refusal to settle for anything less than the best.

Throughout the book, Cardone emphasizes the importance of taking massive action, setting ambitious goals, and developing an unstoppable work ethic. He argues that success is not a matter of talent or luck, but rather the result of relentless effort and a deep-seated desire to achieve.

In addition to providing practical advice and strategies for achieving success, the book also includes personal anecdotes, motivational stories, and inspiring quotes to keep readers motivated and focused on their goals.

Overall, "Be Obsessed or Be Average" is a powerful call to action for anyone who wants to achieve great things in life. Whether you're an entrepreneur, a business executive, or simply someone looking to take your life to the next level, this book offers valuable insights and proven strategies for success.

1. Obsession is a positive attribute: Grant Cardone emphasizes that being obsessed about something is a good thing, especially when it comes to achieving success. He argues that society often associates obsession with negativity and mental health issues, but in reality, it is a powerful driving force that propels people towards their goals. Cardone believes that obsession is essential to achieving success in any field.

For example, in the book, Cardone shares his own story of how he became a millionaire by the age of 30. He attributes his success to his obsession with personal and professional growth. He was continuously seeking new opportunities, learning, and growing, which helped him achieve his goals.

2. Take massive action: Another crucial principle Cardone emphasizes is the need to take massive action towards one's goals. This means going above and beyond what is expected and doing everything in one's power to achieve success. Cardone believes that taking massive action is imperative to achieving one's goals, and without it, success is impossible.

For instance, Cardone shares an example of how he took massive action when he wanted to buy a private jet. He spent months researching, networking, and finding creative ways to raise funds to buy the jet, and eventually, he did.

3. Have a positive mindset: Cardone also highlights the importance of having a positive mindset when it comes to achieving success. He believes that one's attitude and mindset can make or break their success journey. A positive mindset helps individuals focus on their goals, overcome challenges, and maintain motivation.

In the book, Cardone shares personal experiences of how he faced numerous setbacks in his life, from addiction to bankruptcy. However, he maintained a positive mindset and focused on his goals, which eventually helped him overcome those setbacks.

4. Continuous improvement: The book also emphasizes the need for continuous improvement. Cardone believes that individuals who are obsessed about success are always looking for ways to improve themselves and their skills. This attribute helps them stay ahead of the competition and achieve their goals faster.

For example, Cardone shares how he constantly reads books, attends seminars, and seeks new opportunities to grow in his career and personal life.

5. Prioritize action over planning: Lastly, Cardone emphasizes the need to prioritize action over planning. While planning is essential, he suggests that individuals who are obsessed with achieving success should focus more on taking action towards their goals. Action creates momentum, which can help individuals achieve their goals faster.

In the book, Cardone shares how he prefers to take action first and then adjust his plans along the way. This approach has helped him achieve success in all areas of his life.

1. "Obsession isn't a disease, it's a gift. Use it to your advantage."

2. "You are where you are because of the choices you have made. To get where you want to go, you must make different choices."

3. "The most dangerous thing you can do in life is play it safe."

4. "No one ever achieved greatness by playing small."

5. "The real challenge in life isn't figuring out what to do, it's having the courage to do it."

6. "Success is not a destination, it's a journey. And the journey requires obsession."

7. "The average person is content with mediocrity, but the obsessed person demands excellence."

8. "There is no magic formula for success. It takes hard work, dedication, and an unrelenting obsession with your goals."

9. "The only limit to your success is the limit you place on yourself."

10. "To be obsessed is to be fully committed, fully engaged, and fully focused. It's the only way to achieve greatness."

1. Define Your Obsession – Take some time to identify what you are passionate about and make it your obsession. According to the author, being obsessed about something is the key to achieving success.

2. Take Massive Action – Once you have defined your obsession, take massive action towards it. This means doing everything in your power to accomplish your goals. The author suggests working non-stop, setting goals, and pushing beyond your limits.

3. Stay Focused – The author emphasizes the importance of staying focused and avoiding distractions that can hinder your progress. Make sure you are directing your energy towards your obsession and not getting sidetracked.

4. Embrace Failure – The author advises readers to embrace failure as part of the journey towards success. Failure can teach valuable lessons that can help you grow and learn from your mistakes.

5. Surround Yourself with Like-minded People – Surrounding yourself with people who share your values, vision, and goals can inspire and motivate you to take action. It's important to be with people who support your obsession and understand your ambition.

6. Invest in Yourself – The author encourages readers to invest in themselves by learning and expanding their knowledge. This could mean reading books, attending seminars, or taking courses that can improve your skills and help you achieve your goals.

7. Maintain a Positive Attitude – Cardone believes that maintaining a positive attitude is essential for success. A positive attitude can attract opportunities and inspire others to support your goals.

8. Never Give Up – The book's final advice for readers is to never give up. Persistence is key to achieving success, and the author advises readers to keep pushing through obstacles and setbacks until they reach their objectives.