Who Not How

The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Dan Sullivan,Dr. Benjamin Hardy
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Summary

"Who Not How" by Dan Sullivan is a guide to achieving greater productivity and success through collaboration. The book is set in the business world, where entrepreneurs and executives often face overwhelming challenges that they cannot handle alone. Instead of struggling to find solutions themselves, Sullivan advocates for seeking out the right people and resources to help achieve goals.

The central idea of the book is that success is not about how much effort one puts in, but about finding the right people who can contribute their unique skills and perspectives. By focusing on "who" rather than "how," individuals can leverage the power of collaboration to achieve their goals more efficiently and effectively. Sullivan also emphasizes the importance of delegation, letting go of control, and building trust in one's collaborations.

Throughout the book, Sullivan uses real-world examples and anecdotes, as well as practical strategies and exercises, to illustrate his ideas. The book is designed to be a quick and easy read, while providing actionable insights for individuals and teams seeking to improve their productivity and achieve greater success. Overall, "Who Not How" urges readers to embrace collaboration and leverage the power of other people's skills and expertise to achieve their goals.

Key ideas

1. Focus on your unique abilities and delegate the rest to others - The book emphasizes that individuals who focus on their unique abilities are more likely to achieve their goals. Entrepreneurs shouldn't focus on how to do everything themselves, but rather how to build a team of skilled individuals. For example, a CEO might be a great visionary but not an excellent salesperson. By delegating sales tasks to someone with sales expertise, the CEO can focus on their unique ability of visioning and bring more revenue to their company.

2. Leverage relationships to achieve goals - The book encourages individuals to turn to their network for help and resources. This involves building relationships with other individuals with different skills and expertise to achieve common goals. For example, if your goal is to write a book, you can leverage your relationship with an editor and focus on the writing part. You can delegate the editing task to the editor, which will ultimately make the whole process more efficient.

3. Collaboration is more powerful than competition - The book stresses the importance of collaboration over competition. When individuals collaborate, they can achieve better results than when they compete against each other. Collaboration creates a win-win situation where individuals benefit mutually. For example, if two entrepreneurs with different businesses collaborate, they can cross-promote each other to gain more customers and increase their sales.

4. Focus on the outcome, not the process - The book emphasizes that individuals should focus more on the outcome than the process of achieving it. Entrepreneurs should concentrate on the end goal they want to achieve rather than worry about the process of how to achieve it. For example, if your goal is to create a successful business, you may not know how to build a website, but you can either delegate that task or bring someone on your team to take care of it. You can then focus on the outcome of the end goal--> building a successful business.

5. Asking for help is a strength, not a weakness - The book encourages individuals to be bold and confident in asking for help from others. Asking for help isn't a weakness; it's an acknowledgment of one's limitations and an opportunity to leverage the skills of others to achieve common goals. For example, if you aren't very good at social media marketing, you can ask for help from others who excel in that area, which will ultimately contribute more to your overall success.

In conclusion, Who Not How is an excellent resource for entrepreneurs and business professionals alike to learn about effective teamwork, delegation and improving productivity. The book stresses the importance of focusing on your unique abilities and building a team to delegate the rest of the work to. Collaboration is seen as more effective when compared to competition, ask for help is not a weakness and focusing on outcomes rather than the process is key in achieving goals.

Quotes

1. "The right WHO can change everything."

2. "Don't focus on being the smartest person in the room; focus on being the most resourceful."

3. "When you ask WHO questions, you're leveraging the talents, capabilities, and experience of others to help you achieve your goals."

4. "The ultimate freedom is the ability to choose WHO you work with and WHAT you work on."

5. "The power of WHO is not in the person themselves, but in their ability to connect you with other people who can help you achieve your goals."

6. "When you focus on WHO, you're not only tapping into the power of collaboration and teamwork, but you're also freeing yourself up to focus on your unique abilities and strengths."

7. "The key to success is not doing everything yourself; it's finding the right WHO to help you along the way."

Action items

1. Focus on your unique abilities and find a "Who" to help with the rest. This means acknowledging that you have certain areas of expertise and strengths, and recognizing that you don't have to do everything yourself.

2. Identify the right "Whos" for each task or project. When looking for someone to help with a particular task or project, consider their skills, expertise, personality, and ability to work well with you. It's important to find someone who is a good fit both professionally and personally.

3. Build relationships with your "Whos". Establishing a strong and positive relationship with your "Whos" is crucial for a successful collaboration. You should communicate clearly, establish trust and respect, and provide clear feedback to them on their work.

4. Delegate effectively. Once you've identified the right "Who" for a particular task, hand over the responsibility and trust them to handle it. This means giving them the resources they need to succeed, providing clear expectations and guidelines, and monitoring progress closely.

5. Continuously build your network of "Whos". It's important to constantly be on the lookout for new and talented individuals who can help you with your projects and tasks. This means networking and building relationships beyond your immediate circle.

6. Stay focused on your highest and best use activities. As you continue to delegate and work with "Whos", ensure that you're staying focused on your unique abilities and highest and best use activities. This means constantly reassessing your tasks and responsibilities, and delegating anything that can be done by someone else.